HOW DOES TECHNOLOGY AFFECT THE FOOD AND BEVERAGES SECTOR

HOW DOES TECHNOLOGY AFFECT THE FOOD AND BEVERAGES SECTOR

TECHNOLOGY

Technology has a great influence in the food and beverages industry such as science in food production, the use of information technology in restaurants operations and the social media for marketing. Improved use of expert intelligence includes availability of standard operation on the internet the whole day and also automatic management system designed for pricing. (Walker and Walker, 2014:86) (Davis etal, 2012: 367)

EFFECTS OF BIOTECHNOLOGY

Davis etal, (2012:367) states that the scientific research methods of producing foods with the help of genes in a way away from natural means is referred to as Biotechnology. Normally the public refer to those foods as genetically modified foods. It is argued that these genetically modified foods are the only solution to accommodate and increasing population whereas some argue that it possesses threat to the human health and world ecology.

Technology

INFORMATION TECHNOLOGY

Information technology has greatly influenced the marketing facilitation, this leads to managers to have knowledge in electronic commerce and customer relationship management system (Tesone, 2010:162). This is through the use 0f software’s like opera which deals with payment and also the use pf cellphone banking where a client pays via phone to the company’s account with the aid of internet.

Technology and Disintermediation

According to Jones (2002: 41) the internet, information and communication technologies play a huge role in the industry. ICT is diversifying the structure of distribution for hoteliers and other providers. This distribution structure is how Hotel Company communicates with its clients and how the clients also communicate with hotels. The structure consists of advertisement, press, direct mail, travel agencies, and central reservation offices and through each individual property.

USE OF TECHNOLOGY IN GUEST SERVICES AND OVERALL OPERATIONS

The mobile technology is what everyone talks about and it is pervasive this incudes social site like Facebook and Twitter which provides a platform for restaurants. Many restaurants are creating their own web presence and the other trend will be to make followers into paying customers and brand ambassadors (Melnick, 2011).

 SUMMARY

All in all this shows how technology is a major factor in the food and beverages operations as it covers a large scale from food production using biotechnology booking and pricing of meals using Opera software and marketing of the restaurants like using the internet, Facebook and Twitter.

 REFERENCE

Walker.J.R, Walker.J.T, (2014) Introduction to Hospitality Management.4th edition.U.S.A, Pearson Education Limited.

Tesone, D. (2010) Principles of management for the hospitality industry, Oxford, Butterworth-Heinemann.

Davis, B, Lockwood, P, Alcott P and Pantelids, L. (2012) Food and beverage management.5^th edition. Pantelids: USA and Canada.